Guess who?

Guess Who is a board-game-led campaign created to challenge stereotypical views of Asians in the UK during a rise in anti-Asian sentiment, using positive and non-aggressive communication to spark reflection. The outcome is an approachable, conversation-starting experience that encourages empathy and reduces bias through play rather than confrontation. I developed it through cultural insight gathering, message framing, and iterative game and visual prototyping, refining the tone and mechanics through playtesting and feedback.