Brave.Break

Brave.Break is a social awareness campaign designed to encourage women in the UK to take cervical screening (smear tests) seriously and stop delaying appointments. The outcome is a clearer, more empowering message system that reduces stigma and makes the next step feel simple and doable. I developed it through audience insight research, concept routes, and iterative copy-visual testing, refining the final direction based on clarity, tone, and real-world social placements.